Basic Marketing Research: Leeds University Business School

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Business & Economics - Sales & Marketing
Basic Marketing Research: Leeds...

Basic Marketing Research: Leeds University Business School

Name: Basic Marketing Research: Leeds University Business School
ISBN: 9781292033785

Malhotra, Naresh K

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2013

Baskı:

4th ed

Yayımcı:

Pearson Education Canada

Dil:

english

Sayfalar:

675